Islam within Advertising (update)

So…my white paper about Islam, Identity + Advertising has been getting some pixels round the internets. Did interviews with Religioscope + Agency Spy and Ad Age reprinted an excerpt. And it’s getting published in print by Cambridge Scholars Press, cause you know I’m an armchair academic.

Was invited to a conference about Religion and Media in Iran, waiting on some visa issues. Linking up with Fatemeh Fakhraie, EIC of Muslimah Media Watch, to do content + consulting for agencies/brands. Quite curious to see what’s next….

5 Quick Thoughts (scribbled while standing in the voting line this morning)

1) Methinks today were gonna see a nationwide meme of photos and videos from voting lines and inside voting booths.

2) Having a mobile device with which to text/twit/call/ blog/watch makes the time spent in line less mundane. You’re not only able to talk discuss/record the process, but you can also work, or at least simulate it for you and your boss. Less so in ’04. This tech salve could help more people vote.

3) Watch the gamblers, not the pollsters, to get a true line on the odds.

4) The new media aspect of the election made this feel like a participatory democracy. While I know our blog may not have directly swung a vote, seeing that your friends are volunteering has an activating effect.

5) Knock wood, should Obama win, I think the American flag will have a new brand position. The stars + stripes is symbol oft owned exclusively by the right, and seen by many on the left as jingoistic. A new before seen diversity of new people might wave it with pride tonight.

The Straight Talk Show

Some of you may remember our project from earlier this year, Hood News Network. Pilot funded by Sony, then flirted with Russell Simmons and some others. Lots of air kisses. We went back in the lab and have re-emerged with our first series – The Straight Talk Show.

John McCain has been kind enough to give us full access, and we’re providing him with a platform to tell America his plans. After the Tuesday debate, he invited Tom Brokaw over to keep on talking…

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Sarah Palin…Helping the Iraq?

While I like to imagine that I’m open minded, can I truly respect the intelligence of my peers who vote for McPain? It’s beyond the pale.
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What was 2 weeks ago hailed as a brilliant RNC chess move is now being called foolish from within the right. So are conservatives like George Will, who is now openly questioning the intelligence of McCain, going to break rank once inside the voting booth? I think so. The idea of Palin engaging Putin is just too much to bear. The video below makes me laugh, but it also makes me very scared. s6HCDsBSlmM

Branded Local

This past summer in my uptown New Orleans neighborhood I noticed some funky stuff going on in the shop windows. In a city in which local and neighborhood identity means everything to folks, certain shop owners had taken the step to support a local artist in the most surprising way. Instead of the standard issue open/closed signs that most places use, a number of shops in the area had hand-painted signs — all of them painted and dated by the same guy: Simon.

I never got the story on Simon. Later I saw that he owns an antique shop and calls himself a “Louisiana habitat endangered artist.” Likewise, it is the wit and personality of his signs that calls out. Many of his “closed” signs, for example, omit the final letter “d” thus presenting the visitor with a pun, “store close.” His closed sign for the women’s shoe store Bella is cut in the shape of a foot, and a separate sign of his in the window announces, “girls love shoes.”

The oval-shaped brand at the bottom of his signs make Simon the Ford of hand-painted open/closed signs in Uptown New Orleans. But even he has competitors. Still, as a shopper, it was with a small smile that I crossed the threshold into shops signed by him. If there is as unique a visual culture to another commercial strip in America, I haven’t seen it. But I’ll be looking.

So Lonely

Our friends Michael and Johanna recently wrote great posts about the current upswing in collective loneliness. It may seem at odds with our web of connections, but with each wave of tech comes new feelings of alienation. Wondering if that’s what put the walkies in this Police video.

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Chad Ocho Cinco

So Bengals WR Chad Johnson has legally changed his named to Chad Ocho Cinco – and now his jersey will reflect that. I love this sly win for individuality within a massive corporation, sometimes maligned as the “No Fun League”. @ the end of the day, Chad knows that he is businessman, not just a sportsman, and is remixing the ways in which he can capitalize on his brand. Reminds me of Joe Namath, Muhammad Ali and of course Rod Smart, aka He Hate Me, from the XFL.

Urban

The word ‘urban’ is often used as ad industry shorthand for black/latino people, as noted by our friend Amanda. Even though we are in the business of communications, few folks speak simply about race. This can make for very circular conversations about casting and locations, some funny, some SMH.

Hipsters

Adbusters claims hipsters to be the Death of Western Civilization. Hyperbole, yes, but also navelgazing BS. Even though they may wear different clothes and sneer across lunch tables, Adbusters and Hipsters are cut from the same cloth. The culturejamming content the mag praises is lauded by the very hipsters they deride.

The thesis of the Adbusters argument is as follows: Ever since the end of WW2, Western subcultures have worked to subvert dominant paradigms and their oppression of art/love/race etc. As the power of punk and hip-hop lost their true pluck, the aesthetics of rebellion mashed up to create The Hipster. Alas this Hipster whirlpool is sterile like a mule, unable to create new content/Meaning, zombies subject to trends and adverts. Thus Western Civilization is toast, faced with “a youth subculture that mirrors the doomed shallowness of mainstream society.”

Some truth there, but the sky aint falling.

Since we now live in the quickening of an instant era, anything that catches as cool will spread as fire. Unavoidable and certainly leads to repetition in NYC. But if we burn our fort, what does Adbusters truly expect us to do? Go East/3rdWorld and jack ‘culture’? Make the post-colonial claim that foreign lands are so much more authentic/ pure/real? Do something meaningful, be like Bono and um, ‘save’ Africa?

Just as ‘Alternative’ music became mainstream rock, “Counterculture” (as evinced by The Hipster) is now folded into mainstream culture. The singular Hipster aesthetic has ossified and is now no different from the uniform of a preppie/jock/hiphopper etc.. But the costume of tight jeans and a Keffiyeh is simply a collection of visual cues that signify membership to a group, just like baggy pants or pearl earrings. So Counterculture aint dead, it just might now be looking different.

Both the West and The World are currently living in an unprecedented state of remix and creation. There are more tools of authorship, identity and distribution than ever before – and these tools bring forth new sub and countercultures, ones that may have been ignored not only by the mainstream, but also by the dominant counterculture. Possibly even by Adbusters, who close their article with this strangled swan song.

We are a lost generation, desperately clinging to anything that feels real, but too afraid to become it ourselves. We are a defeated generation, resigned to the hypocrisy of those before us, who once sang songs of rebellion and now sell them back to us. We are the last generation, a culmination of all previous things, destroyed by the vapidity that surrounds us. The hipster represents the end of Western civilization – a culture so detached and disconnected that it has stopped giving birth to anything new.

Good Heavens. Rather than cueing dirges, I wanna know why Adbusters is looking at the hipster to signify the progress or failure of Western Civ. Makes me think that the mag is well out of touch, lapping at the pool of cool irony and now indistinguishable from those they once tried to bust.

Blankets

So after wrapping a shoot last night with Project 2050, I fell into a cab with equipment and furniture blankets. The driver was smoking a cigarette, so I asked if I could have one. He said “So, are you a bum or a filmmaker?” Chalk that up as a brand new question. Turns out the driver Abraham is an actor and knew that midnight blankets + ciggie request = one of the above. Love that.

Party Like a Rock Band

It’s no secret that we like to throw down; one could even call it a part of our company’s culture — an ingredient of the Desedo mystique. So when we teamed up with the good folks at Oddcast and Fuel Industries to sponsor an evening of Rock Band Mischief, we knew the scores would be high and the charisma flowing (along with the Newcastle). We couldn’t have predicted, however, that by the end of the night the ladies would have frozen the fellas out from the game console. Shaking his head, our ancestral forbear Erman might have pulled at his thin beard, wistfully saying, “así es la vida.” Such is life.

—-
Shoutout to our gal Jerri for snapping the pics

Acme Anvils

Brilliant article about brands as tradable commodities in the NYT mag on Sunday. Of course once a brand is relaunched, with it comes with a wholly new ad campaign, or at least a remix of old codes. Within this space, I’ve been wondering if there is also room to run historic ad campaigns.

So much of our personal relationships with brands are rooted not in the actual product, but in the advertising. We ‘love’ products that we may not have even used – their narrative is part of our own nostalgic construct. Can an old advert help create a new buy? I can’t see an agency suggesting it, but a planning firm might…

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Weak Rappers Need to Step Off

This one is for all my XHTML/CSS heads out there:

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I hate to sound like a broken record on this one, but umm:

…the nerd who is possessed wholly of a black American masculinity is a specific character that enjoys a renaissance today even as the hip-hop world continues to project a cartoonishly grotesque opposite.
…the proliferation of media voices and sources enabled by the internet has allowed a more nuanced and less gangster voice of young black America to emerge untempered by market concerns and sensationalism.

When I originally wrote about black nerds, much of the backlash in the comments amounted to something like this: What are you talking about!? There have been black nerds forever!!; this despite the fact that I had made the same point in the piece. And while there were enough sane comments for a decent conversation to ensue, an email exchange with one of the ranters contained this gem, “I don’t think I fully read your article the first time.” SMH.

The thrust of the piece remains vital — that because of our more democratized communication tools we are beginning to see a more accurate depiction of black america. Mainly because that media is actually being created by, ahem, black people. But all of these things are articulated more succinctly by the SEO Rapper above, whose seamless integration of the swagger required of an MC with the pedantry of the digerati is too smooth for hypertext.


Oh yeah, the industry’s onto his words on SEO and Social Media too.
Original link via startsnitching.

Rock Thee Well

Ed. note: corrections appended below.

One doubts that the home of the Whopper would have much client base in common with the paper of record’s Sunday magazine. Yet as a matter of course both Burger King and the New York Times Magazine stand behind the same face. Let me clarify. My first mentor in design once explained to me that a typeface was called such because, like a face, each one is unique. Of course, one could reliably say the same about snowflakes or tigers and still not be able to tell the difference between them even while having one’s arm gnawed off in Siberia, but the point stands. In the case of typefaces, a small subset of creative people cares very deeply about differences that most others would ignore. And in the eyes of today’s font gazers one of the movers in many circles goes by the name Rockwell.

The broad popularity of a typeface is unique; usually, fonts tend to stake out their own territory. The current battle being waged by acolytes of Helvetica upon the Arial-using infidels strikes one as the same sort of one-way-superiority-met-with-blithe-indifference between Mac and PC users. Those for whom typography, pallette, and anti-aliasing are affairs of the heart will always be fighting an uphill battle against those whose eyballs glaze over the differences between, say, Safari and Internet Explorer. Yet, the sordid history of Arial has been retold so many times within this group that one can literally take up arms (or sans-serifs) and fight the battle online. Alas, the battle is more a test of motor skills than the actual merits of the better typeface — which, if you’ve been paying any attention, should be clear by now.

In his series of posts on design and social class designer Christopher Fahey touches on the stratification of taste along class lines. His conclusion, in part, that the eyes of many in the design profession are too narrowly focussed to adequately communicate beyond their concentric world would seem to jibe with the number of brands that incongruously pander visually to an upscale clientele that does not exist for its products. Design as aspiration seems to be the niche that Target has created for itself, dragging the other big box stores in its wake. Similarly, in their book Freakonomics, authors Levitt and Dubner argue that today’s upmarket first names will be tomorrow’s common ones, noting the cyclical and aspirational nature of baby naming. Design, then, can be construed as a way for consumers to process aspiration. IPod, meet Frypod.

But can there be such a thing as a hit in typography? A blockbuster? The surge in the popularity of Rockwell must have come from somewhere. The Times Magazine’s use of the face goes back at least to 2001, though it has been used more prominently since 2004. One might think that Apple’s decision to bundle Rockwell with the release of its Tiger operating system in 2005 is also part of what sparked the resurgence. But could Apple’s position as weathervane of the creative world be that pervasive? The evidence is only anecdotal. Nevertheless, the Rockwell-savvy Burger King campaign launched in ‘05. And considering that Getty Images, Lakai and Nike have all dabbled in Rockwell of late, one would think that we were in the midst of a moment.

Et tu GQ?

(actually, non, the face in question is called Lubalin)

When considering that the highly decorated advertising firm CP+B (who handles the Burger King account) is as likely to have the same relative percentage of talented designers on its staff as the Times Magazine, the font’s promiscuity brand and class-wise becomes less of a surprise. What remains fascinating, however, is how many unique applications the face is chosen to perform. Rockwell, it seems, has resurfaced as a sort of class-blind, intention-agnostic wonder in the world of design. The never-ending array of uses for the font as chosen by designers speaks to the integrity of the font itself — it is well designed enough to say anything. Or, as a non-designer might remark upon the conclusion of this conversation, “yeah, whatever.” It would be gauche to say otherwise.

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Update: our crack team of researchers has revealed that the BK/NYTM font is more likely to be Stymie. That said, Rockwell, Stymie and Lubalin all fit into a subset of faces known as slab-serifs at whose pliability we may still marvel. That terrible sound you hear is a tiger gnawing through the tendons in my elbow. Their teeth are quite like razors, actually.


wiki history of Rockwell.
more on helvetica v arial.
Of course, there’s the helvetica documentary too.

Simple Stroke of Disruption

During the 2002/3 NFC Championship game, Nike premiered a :60 called Soccer Streaker. It was effectively a Super Bowl commercial, but airing it 2 weeks early was a simple yet adroit example of disruption planning.

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Given the media glut in which we live, simplicity can sometimes be a point of great strength. Since the clean design of Apple/Google/Craigslist stays winning, I often wonder why so many Power 150 bloggers, who are ace in this market+brand space, have visually chaotic sites. If everyone is screaming, I’ll seek the lone, silent man.

Could a Brand re-broadcast spots that have been in the vault for 30 years? If it came out of left field, seemingly random and at off-hours, would the content feel like a whisper? A secret, ergo valuable, discovery for the viewer that could then build WTF buzz value? I’m not suggesting that this be the entire campaign, but if it’s a small % of your media buy, the ROI could be surprising.

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The type of Brands may be limited, tech/cars/drugs no, but Kool-Aid? Methinks the recipe hasn’t changed much. Same goes for Alka Seltzer.

Deodorant? Though it’s not from the vaults, W+K tapped into this zeitgeist for Old Spice; putting us in a simple world focused on frenching, not twittering.

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It’s these quiet yet novel disruptions, like Banksy in a Museum, that may soon gain greater traction in the advert game as the din of ‘new media’ increases.

Sabine and The Elephant

Our friend Marie of ScenarioDNA just sent us this “study in why you shouldn’t give your daughter sugar past bedtime.”

Well, we’re pro-sugar, as it seems to have fed Desedo a new brand champion. Sabine now rolls with the team to all shoots & screenings. We pay her in popsicles.

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rr note:
Desedo Films launches campaign to establish brand awareness among the popsicle set. Take that Bill Cosby.

Steroids, Sopranos & Hilly the Clint

George Mitchell and his legal eagles are bad-ass. I’m glad to see that the ‘purity’ of the National Pastime is nekkid on the table and knickers in a twist. But it ain’t a big secret, I mean being incredulous about juicing in baseball is like Renault in Casablanca being “Shocked, Shocked to find that gambling is going on in here.”
 
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Let’s be real: Cheating is part of the American Way. The USA was built violently from the ground up and then expanded west Deadwood style. Jay-Z is on the cover of Fortune Magazine – his beginnings as a businessman are rooted in the ‘illegal’ drug trade – and he is now on the legal side of things. So what message does the magazine cover send to corner boys? Keep your head down and work at McDonalds? Don’t think so.

Fortune Magazine and American capitalism teach us that if you are an outsider looking in, take any edge possible. Hustle Harder. And if you’re an insider, you prolly have a safety net of cash and connections, so…..well…..

This is not to condone cheating, but to craft a more honest discussion about it.
***
Something I do not fully understand (help me dear readers) is why steroid use is a major problem for baseball, but juicing in football is tacitly accepted. Is this because baseball can be played by mortals, but football requires superhuman strength and speed?
 
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When Michael Mann’s above Nike :60 came out in September, both the advertising and sports industries were atwitter about the spot. While it looks great and tugs at the heartstrings, the ad features linebacker Shawne Merriman – a player suspended 4 games last year for steroid use. Surprisingly there was little blowback about this; save for the razorsharp Deadspin, no advert or sports publication even mentioned the issue. What message are our industries sending with this? And what message is Nike sending? The silent message is that Cheaters (can) Win.

But wait – it reaches even further. What does it mean when Hillary Clinton is remixing the text of the Sopranos to announce her campaign song?
 
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On the surface, it’s a tasty morsel of populist politicking. But Clinton is placing herself in a narrative that celebrates a mind-boggling cheater – Tony Soprano. The popularity of the show is rooted in the fact that this gangster is also in therapy, a loving father, etc… Those cuddly quirks aside, Soprano is a cold blooded killer, a thief and an adulterer. Hell, he might even cheat on his income taxes.
 
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The show celebrates cheating, and Hilly the Clint is celebrating the show. Wally & The Beav left the building with Willie Mays. What type of athlete do we expect in a world of Bush, Britney & Tony? The MLB steriod drama is but one act our national narrative of cheating.

Yes, Hilly, I hear you – The Sopranos is fiction. Roger Clemens the Person uses (illegal) steroids to acheive narrative excellence as Roger the Pitcher. James Gandolfini the Actor might not commit crimes to access Tony Soprano the Character. But if an actor has an (illegal) drug addiction, one that allows him to access new levels of creative capital, we let it slide or celebrate it.. Art is not sport. But sport is art.

Major League Sports are ultimately a show business construct, a dramatic narrative like The Sopranos. Athletes are Actors. The primary difference is that we often construct morality plays out of the jumping, sweating and spitting that happens on the field. While Yankee Stadium may indeed bring back misty memories of the sandlot, those throwing 100 mph are here to entertain us and to make the rich richer. After the 1994 MLB strike, when the all the fans left the building, is it any surpise that soon came the narrative arc of McGwire and Sosa. Serendipity? Santa Claus!

Let’s talk again in 2017, when MLB is steroid free and all athletes piss pure. Barry Bonds will be in the Hall of Fame. Marion Jones will be poor. The rich kids will still be ‘studying’ with Ritalin, juice boxes will be laced to assuage ADD, and Bill Clinton will be featured in a Viagra branded mobisode. I’ll be sipping absinthe on Mars with Stringer Bell. I hear it’s the new Brooklyn and loft space is cheap.

Marc Jacobs hearts our GFs. (really)

Marc Jacobs now has 3 stores on Bleecker street and makes $20 million annually on items priced under $25. And yet with this, and Marc by Marc Jacobs, Mr. MJ magically has not diluted his brand.

How has MJ retained value while selling $10 wallets? Well in a world of brands cloying to be your friend, Marc Jacobs actually succeeded. And you value things made by your friends.

We’ll start with the fact that his women’s clothes look great in reality, not just on the catwalkers. But this is just Step 1. MJ connects not only with the body of his consumer, he connects with her mind – the brand’s face is often Sofia Coppola and Kim Gordon – ladies known best for their artistic prowess. Since MJ is proud to have them on his team, and dresses them well, this makes his brand a destination for the creative/thinking woman, a mental space not previously courted in lux fashion.

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And these open arms even trickle down to the salespeople, who buck the fashion stereotype of insulting potential customers with snide looks. On the flipside, both MJ & his people are happy that YOU walked in the door – and think you’ll look ace in their clothes. (word on the street is that he flies every employee to NYC for his annual Halloween bash, not a bad way to court fealty)

And so by valuing his customers, the customers returns the favor, ascribing value to even the ‘cheap’ items. A $10 wallet is perceived not as a scrap tossed out for the masses, but something fun made by our buddy Marc Jacobs. And that wallet retains a slice of lux mindshare. Heartshare too…

Jacobs’ brand may soon go even one step further, as he and business partner Robert Duffy have an eye toward creating a 3rd line that would compete with Gap/H&M. The LVMH brass aren’t too keen on it – they are, after all, a Death Star Lux brand – so we’ll see what happens. Will that dilute the brand? TBD. Vera Wang did Kohl’s and Proenza Schouler did Target successfully, MJ might just be the guy who can take it to the next level, Magnolia cupcake in hand.

Who Shot Ya?

Hey! The ACLU made a cousin to the doomsday clock. It’s a countdown to when you have zero privacy.

You can count most of the videos on youtube and the pix on flickr as contributing to our surveillance society. It also occured to me that a lot of the emails you are currently sending will probably turn up in public sometime in the future. Maybe your grandkids will sue to get the rights to them or maybe an investigation of a corporation or ISP will make them public. Remember when they posted the Enron emails (FERC site)?

6 minutes to midnight. Don’t be late.

Purple is In The Air Tonight

Cadbury wanted to make the viewer smile.
Juan Cabral wrote and directed.
Note the color scheme.
The nostril flare.
The neck crack.
And the sheer release of tension.
I’d pay good money to see the agency pitch on this:
Gorilla + Phil Collins + Chocolate = Happy Viral.

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Bang on a Can aka Thanks Mom!

Got tapped by Sony to produce a slate of docs about NYC rockers. The best thing about these spots is that we pick bands we like and dip into their world for a hot second. In the past few weeks, I’ve developed a whole new appreciation for the drummer. He has the unwieldy gear. He sits in the back and sweats up a storm. Yet there’s more going on there, some kind of charisma – because as a lad he convinced his parents to buy him this noise kit and like a shephard he keeps the band on track and on time.

Below is our spot with Black Gold, the drummer Than explained to us the genius of Qunicy Jones’ drum selection and can rock a leather vest with aplomb. Also keep your ears peeled for Gunnar from the The Exit and White Rabbits – cause they double your pleasure with 2 drummers.

From Crackle: Black Gold – Dedication

To Wit

Old People.
Reds, a 1981 film by Warren Beatty.
Many reasons to watch. Or 1.
The long lens of experience gets close up on the living faces of history.
Old People.

On The Fringe

One might find gifted designers or great engineers, but rarely does one find an artisan.
Here’s one.
Dario Pegoretti:

Me gustaría que mi vida fuera un Tumblr

La semana pasada vi un descuento de Groupon para adquirir un notebook con descuento. Estaba super barato, y aproveché para darme un regalo de cumpleaños por adelantado. Pero no vi la letra chica y nos trae OS. quiero decir, trae el FreeOS o algo similar, un sistema operativo GNU que nadie pesca y que es muy malo. Así que obligado a encontrar donde bajar windwos 7 para tener un equipo bueno, que funcione sin darme problemas. El drama después de descargarlo hay que encontrar como parchar windows 7 Windows 7, porque tengo que poner un serial o algo parecido que muchas veces veces está con virus o algo similar. Pero la única manera de saber es intentando no más. Hay que arriesgarse.

Hablando de Internet, mi notebook, que es anticuado pero aún funciona bien, se infectó con un virus que me llena el navegador de publicidad de adultos y venta de medicamentos. De verdad, así funciona, altera la publicidad que aparece en internet. Y, por otra parte, es que uno trata de bajar un antivirus y spywares gratis para desinfectar el equipo, lo que hace es llevarte a una página con antivirus de mentira que alteran todavía más el equipo.

Conventional Thought

Desedo-fam member and all-around mensch Paul Kamuf creates animations that challenge both the conventions of storytelling and of browser behavior. His most recent project tackles the text message — plus he even makes a cameo. Music by John Pugh of Free Blood. Sit back and enjoy the 1s and 0s.

Summer turns Fall

We’ve had a busy Summer: there was the suite of promos for Discovery’s The Colony, the short film, work trips to Ohio and the west coast. And this past weekend a shoot for fashion week — Gary Graham’s presentation at Milk Studios.

This image was captured pre-show at Gary Graham as the models learned their cues. The footage is outtakes from the Discovery job — we were asked to create 6 promos as part of the social media campaign. But sometimes the coolest looking stuff doesn’t make the cut.

Still Here Trailer

youtube.com/watch?v=Y2spHiYOORc

Joaquin Phoenix by Casey Affleck. The beautiful typography of the poster attracted me, and the great editing kept me interested.

Burn

All your heroes are skateboarders. You do not know their names. This truth is undeterred by the fact that they advertise products. In fact, it might be because they can advertise products and still remain heroes that you will never know their names. Nameless heroes. Skateboarders.

UPDATE:

The energy drink wars will be fought using extreme sports athletes for footsoldiers. But you knew that.


skate video directed by Garth Davis of Exit films.

Gone

Great cover of the Cleveland Plain Dealer. Designed by Emmet Smith and Michael Tribble.

(and the appropriate song):

youtube.com/watch?v=XE2fnYpwrng

Snakes

     
Beautiful photography by Guido Mocafico. More images (and subjects) here.

They Make Movies, Don't They

In a word: yes. Here are some stills from my recent 5 day shoot in Princeton, NJ. Good times. But you already knew that.

still photos by Mykwain Gainey.

A digital Aloha to LOST

I did not cry during last night’s series finale of LOST. I did watch with a couple friends, text a few others, and spend the morning reading reviews on my smartphone. Two of these things were wholly enabled by the digital age. In a way, LOST, more than any other show, has brought the utility of the digital age to a wide swath of viewers for whom terms like “transmedia storytelling” sound completely foreign. If the show has a legacy, other than launching the careers of several talented and deserving actors, it is of Big Media playing in the sandbox of the internet… just a tiny bit… with one of its major properties.

The head writers of the program Carlton Cuse and Damon Lindelof, hosted a weekly podcast, and were interviewed by bloggers just as often as print journalists. Between seasons, the show regularly released web videos which spread virally among hardcore viewers. There was the obligatory video game and the fake websites for corporations depicted in the show. But also the slew of internet handles and urls co-opted by fans. The show itself played on abc.com as well as hulu.com later on. And for less scrupulous viewers (read: me) the show was seen just as often via digital downloads. And then there was the Big One, the Lostpedia — a wiki completely created and maintained by fans of the show, the central repository for all relevant information: theories, mythology, character bios, etc.

Viewing pattern for LOST in 6 acts:
Seasons 1 & 2: DVD
Season 3: iTunes subscription
Season 4: (Writer’s strike) Broadcast + abc.com
Season 5: BitTorrent + DVR
Season 6: Hulu + BitTorrent + Broadcast

An Episode Ruined:
When #Desmond was a trending topic on Twitter, but did not appear in the episode until the very last minute.
the Times chips in on this phenomenon.

vimeo.com/11851275

The End:
With the Super Bowl-like atmosphere surrounding the series finale last night, an old-fashioned live-with-commercials broadcast was the only way to put it to bed. Nor did it feel anachronistic when so many of us were tweeting and texting friends. We are a platform-hopping audience. Yet, as with the time-shifting characters on the show, that need not take away from the value of a shared experience. It might even help bring us together.

Content

Love these two films. Wondering how ROI will be tracked by the brands and when adapted into features, who owns the rights.

youtube.com/watch?v=XOZkLIwbRrw

HT to Farrah Bostic